rivini spring 2013.

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jubilee.

Photographer Mattias Edwall captures Efva on a roof in NYC for the 10 year jubilee of her cooperation with Scandinavian Eyewear.

lost in art.

Efva at the opening of Chinese artist Liu Bolin’s exhibition, “Lost in Art” at the Eli Klein Fine Art gallery in Soho, New York City. With Carolina Herrera, Jean Paul Gaultier and Alan Cumming.

don’t forget to love.

Efva preparing for Valentine’s Day at the New York Store. “From me to you. ♥”

sirius.

Efva being interviewed in New York by Martha Stewart Living radio.

armour of lovers.

“Grandma” decked out in “Armour of lovers” at the New York store. Fabulousness.

new york launch in motion.

Uma Thurman, Russell Simmons, Melissa George and many more came out to support Efva Attling as she hosted the launch party for her very first US store in New York City on October 12, 2011.

nyc launch party.

Uma Thurman, Russell Simmons and Melissa George attending the New York store launch party on Wednesday. Uma looked radiant in her golden Rose Petal earrings. See more photos from the event on our Facebook page.

final touch.

The final preparations for tonight’s Grand Opening of the New York store is under way.

style by.

The talented fashionista Elin Kling came by for a visit in New York.