on air.



When Efva was in Finland to celebrate the 10 year anniversary of the store, she also did morning television and some interviews. All dressed in pink and with Dancing Queen jewelry.



When Efva was in Finland to celebrate the 10 year anniversary of the store, she also did morning television and some interviews. All dressed in pink and with Dancing Queen jewelry.

Mother Earth Pendant, a silver globe with the important message that we need to take care of this earth. With all that is happening to our planet, environmental destruction, natural disasters and climate changes, it is now more important than ever to stop and think. Join Earth Hour this Saturday, March 23 at 8.30 pm.

Efva being photographed by Mattias Edwall last week wearing the new Maui brooche and earrings, to be released in April.
Check out the boots! It’s great that you can be comfortable when your feet aren’t in the shot.

Diane Kruger looks fresh on the cover of the April issue of Canadian Flare, wearing Little Star Thin Ear.

Super model Cindy Crawford on the cover of Harper’s Bazaar Brazil, February 2013, wearing Moonwalk Wide Cuff.

We want to congratulate the duo First Aid Kit on winning four Swedish Grammys the other day! Did you know that the Grammis statuette is designed by Efva? It was designed in 2008 and is manufactured by Orrefors.
”Empire State Building meets Hötorget Tower with a musical touch, was my first thought. It also felt important that the star on top of the trophy be made of the finest platinum, the most valuable material available, so that the winner of the award really felt like a star. Not just for that evening, but forever” says Efva.
Models wore Efva Attling jewelry for Rivini bridal designer Rita Vinieris’ debut eveningwear collection during New York Fashion Week.

Left, model wearing Blue Lagoon earrings. Right, model wearing Shape of a Dream earrings (coming April 2013).

Left, model wearing Rosé Dream earrings. Right, models backstage wearing Shape of a Dream earrings.

Model backstage wearing Shape of a Dream earrings.

Not only do they share a passion for music, art and peace – they also share a birthday. Today, Yoko Ono celebrates her 80th birthday and our own Efva turns 61. Together they started a collaboration last fall to raise funds for Doctors Without Borders through the jewelry collection “Imagine Peace” – where 30% of the proceeds go to the organization. Congratulations to Yoko and Efva!
Efva also made her own personal birthday card to Yoko, a picture that she and wife Eva posed for in 1996 for the first Europride that took place in Stockholm. It’s a reenactment of Yoko and John Lennon’s famous Bed-In for Peace in the Amsterdam Hilton Hotel in 1969.
